The NHL product has not been as good as it is today for a very long time.
The NBA, seems like the players go through the motions, night in and night out.
The NHL has done quite well in America. There are more American teams in places that don't snow compared to the number of Canadian teams.
Here is a table of revenue that the sporting industries generate in the USA.
<table class="body" width="98%" align="center" border="1" cellpadding="2" cellspacing="1"><tbody><tr><td colspan="5" height="18" valign="bottom">
Sports Industry Overview
</td> </tr> <tr> <td height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1][/SIZE][/FONT]
</td> <td height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1][/SIZE][/FONT]
</td> <td height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1][/SIZE][/FONT]
</td> <td height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1][/SIZE][/FONT]
</td> <td height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1][/SIZE][/FONT]
</td> </tr> <tr> <td height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1][/SIZE][/FONT]
</td> <td align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Amount[/SIZE][/FONT]
</td> <td align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Units[/SIZE][/FONT]
</td> <td height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Year[/SIZE][/FONT]
</td> <td align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Source[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Estimated Size of the Entire Sports Industry, US[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]410.6[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Annual Company Spending for Sports Advertising, US[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]30[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr><tr> <td colspan="5" height="28" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Major League Baseball (MLB)[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]MLB League Revenue[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]6.2[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Overall Operating Income[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]501[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Mil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Forbes[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Number of MLB Teams[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]30[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Teams[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]MLB[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Average MLB Game Attendance (162 Game Season)[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]32,516 [/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Spectators[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]ESPN[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Average MLB Team Value[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]482[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Mil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Forbes[/SIZE][/FONT]
</td> </tr> <tr> <td colspan="5" height="28" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]National Football League (NFL)[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]NFL League Revenue[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]6.0[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Overall Operating Income[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]790[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Mil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Forbes[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Number of NFL Teams[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]32[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Teams[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]NFL[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Average NFL Game Attendance (16 Game Season)[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]68,034[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Spectators[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]ESPN[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Average NFL Team Value[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]1.0[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Mil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Forbes[/SIZE][/FONT]
</td> </tr> <tr> <td colspan="5" height="27" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]National Basketball Association [/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]NBA League Revenue (Basketball Related Income)[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]3.2[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008/09[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr><td width="289" height="23" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Overall Operating Income[/SIZE][/FONT]
</td> <td width="79" align="right" height="23" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]318[/SIZE][/FONT]
</td> <td width="61" align="left" height="23" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Mil. US$[/SIZE][/FONT]
</td> <td width="69" height="23" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2007/08[/SIZE][/FONT]
</td> <td width="56" align="middle" height="23" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Forbes[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Total Value of Media Contracts[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]7.4[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US $[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008/09-15/16[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Forbes[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Number of NBA Teams[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]30[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Teams[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008/09[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]NBA[/SIZE][/FONT]
</td> </tr><tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Average NBA Game Attendance (82 Game Season)[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]17,497 [/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Spectators[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2007/08[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]ESPN[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Average NBA Team Value[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]379[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Mil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2007/08[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Forbes[/SIZE][/FONT]
</td> </tr> <tr> <td colspan="5" height="28" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]National Hockey League [/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]NHL League Revenue[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2.4[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008/09[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Overall Operating Income[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]141[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1] Mil. <st1:country-region><st1
lace>US</st1
lace></st1:country-region>$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2007/08[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Forbes[/SIZE][/FONT]
</td> </tr><tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Number of NHL Teams[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]30[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Teams[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008/09[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]NHL[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Average NHL Game Attendance (82 Game Season)[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]17,476 [/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Spectators[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008/09[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]ESPN[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Average NHL Team Value[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]220[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Mil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2007/08[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Forbes[/SIZE][/FONT]
</td> </tr> <tr> <td colspan="5" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Sporting Equipment Sales[/SIZE][/FONT]
</td> </tr> <tr> <td height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Revenues, U.S. Sporting Goods Manufacturers.*[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]66.3[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2008[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]SGMA[/SIZE][/FONT]
</td> </tr> <tr> <td height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Retail Sporting Equipment Sales[/SIZE][/FONT]</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]42[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td colspan="5" height="28" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Other Sports Industry Revenue[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Other Spectator Sports Leagues[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]3.3[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Horse Racing[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]8[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Golf Courses[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]19.5[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Fitness & Recreational Centers[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]20[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Other Amusement & Recreation[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]19[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td width="289" height="18" valign="bottom"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Other Revenues Associated With U.S. Sports Industry**[/SIZE][/FONT]
</td> <td width="79" align="right" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]165[/SIZE][/FONT]
</td> <td width="61" align="left" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]Bil. US$[/SIZE][/FONT]
</td> <td width="69" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]2009[/SIZE][/FONT]
</td> <td width="56" align="middle" height="18" valign="bottom">
[FONT=Arial, Helvetica, sans-serif][SIZE=-1]PRE[/SIZE][/FONT]
</td> </tr> <tr> <td colspan="5" height="18" valign="bottom">
</td> </tr> <tr> <td colspan="5" height="18"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]* Includes sporting goods equipment, sports apparel, fitness equipment, recreational transport equipment and athletic footwear.
** All other revenues, including peripheral revenue such as sports-related publishing, facility construction, food service, licensing, sponsorships, travel, gambling, etc., estimated at 38.95% of all sports revenue.[/SIZE][/FONT]
</td> </tr> <tr> <td colspan="5" height="18"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1] [/SIZE][/FONT]
</td> </tr> <tr> <td colspan="5" height="18"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Source: Plunkett Research, Ltd. Copyright© 2009, All Rights Reserved[/SIZE][/FONT]
</td> </tr> <tr> <td colspan="5" height="18"> [FONT=Arial, Helvetica, sans-serif][SIZE=-1]Plunkett's Sports Industry Almanac 2010[/SIZE][/FONT]
</td></tr></tbody></table>