From a purely academic point of view, the institutional racism and xenophobia presented in its coverage of the Olympics marks NBC as racist and discriminatory. Obviously as an American network their slant would be biased towards the home country and as a media outlet whose primary goal is ratings, they will argue that they were serving their own best interests. However from a sociological point of view it is clear that certain nations were given preferential treatment, a clear indicator of ethnic discrimination and institutional racism. Whether it be NBC's xenophobia and enthnocentrism, an agenda driven telecast from the "powers that be", or outright incompetence, the signs are clear as day that their was a pointed, direct agenda of racism
In events where just about every single match was televised, NBC purposely did not show certain nations.
A specific example, boxing where they showed nearly every bout up to the finals and then showed the finals except for Sarsekbayev of Kazakhstan.
They showed the US and its allies and would frequently interview participants afterwards from foreign countries like Ireland and England. However, they would never interview anyone from any of the Russian Federation or its former republics. And they did use interpreters for other participants from nations such as China or Ghana, so that is not an excuse.
A specific example, boxing where they showed nearly every bout up to the finals and then showed the finals except for Sarsekbayev of Kazakhstan.
They showed the US and its allies and would frequently interview participants afterwards from foreign countries like Ireland and England. However, they would never interview anyone from any of the Russian Federation or its former republics. And they did use interpreters for other participants from nations such as China or Ghana, so that is not an excuse.
It was covered in the original post that they made decisions with business in mind. For example, showing the men's basketball game on four different channels and repeatedly playing it.
Were I to open a store and sell gasoline, matches, wooden crosses and white sheets it would be a legitimate business but nonetheless racist.
Were I to open a store and sell gasoline, matches, wooden crosses and white sheets it would be a legitimate business but nonetheless racist.
