Northcoast is no longer what it once was. They used to seemingly care about handicapping, but all they are is a high volume Marketing Hype Machine. No real surprise, but they have changed dramatically in 30 years. They have a variety of different selections, which virtually cover every game on the Board. This way they ensure that they always have something to brag about. Newsletter picks from PowerSweep and PowerPlays, Economy and Late phone releases, a slew of 900 phone options. Not to mention the slew and crew of other handicappers.
It is simply Marketing to make money. 95%, if not more, of Touts do care about winning for you. Most people who win, and there are not many, do not share outside of a small group. You are better off going to the RX Forums and looking for people who care to share and win.
Good Luck. Cheers!