Yeah I saw that, and it doesn't surprise me in the least. It's ridiculous how much everybody is profiting from this but the players. I've never really been in favor of schools paying players. But these athletes should be able to profit off of their brand name like Olympians do. Especially outside of school. The NCAA rule book is WAY too big. Too many different obscure rules that can unknowingly be broken by the players/universities. They recently did some research on this subject and found that your average university breaks between 6 and 10 NCAA rules a year. But the rule book is so huge that many don't even know they are doing it. It's why I think they either need to rewrite the rule book or just get rid of the NCAA altogether and the BCS schools establish their own organization.It's getting close , you saw the can of worms Jay Bilas opened yesterday didn't you ? NCAA gonna have a hard time explainig that.