Outstanding topic. So much so in fact, that I am kicking myself for not having thought about it myself.
I think the internet money-movers are the answer to fairness in bookmaking. These guys have the power to keep things in line from both the players' and the bookies' points of view. The only danger is that they don't abuse this power, but I think their interests are perfectly aligned with using this power properly.
I have been thinking a lot about Neteller and what an unbelievably successful and promising business it must be. They also have a couple of weaknesses to exploit and so if I were ever going to start my own business, a competitor to Neteller would be my number one choice.
Some weaknesses include bad responsiveness to email inquiries, exclusion of customers based on country of origin, stupid system with netpoints, inflexible and low transaction limits, inequitable fee structure for certain services, and failure to get involved in cases of serious cheating or theft.
In this last category I would certainly not recommend radical measures. On the contrary, Neteller should exercise extreme care before taking any measures whatsoever. But what they should do is get involved on the forums, become interested in what some of their clients are doing, specifically in cases where serious crimes are being alleged. They should provide data to reliable third parties (such as the mods of this forum) to be used to establish the truth or falsehood of the allegations. And in the case of a legitimate complaint, they should freeze the account of the book (or player) in question and work towards finding a consensus as to what should be done with those funds.
Remember that money sent to Neteller has two rightful owners -- the sender and the receiver -- so it is not always cut and dried who's money it really is. Neteller needs to get involved when the ownership issue of funds gets called into question.
Excellent topic -- I really this develops into something tangible.