I like "it has nothing to do with revenue", obviously not a statement of someone who went to a university business school.
Overall, men's soccer outdraws women's significantly, it isn't even close, and sponsors pay big bucks for commercials on TV, for merchandise, everything. In the World Cup, the revenue is calculated for the whole tournament, not just a few final games, it is a global "happening" and men's soccer dominates.
Overall, in all sports in the USA tickets for women's events are cheap and available and there are almost always plenty of empty seats year round.
SURE the USA women have great soccer, they are on a roll, and in this silly MeToo era they are blowing this issue up with cherry picked numbers, even false equivaliencies. SURE they had a great following when they advanced through the World Cup. But in the big picture, it is chicken feed.
USA men can get rich playing football, baseball, basketball, hockey, so why would they bother with soccer?
With USA women, soccer is a more logical choice.
Then they made asses of themselves cussing throughout the ceremony in NY. Sickening display, parents had to turn off the TV, their daughters confused that their heroes were that disgusting.
Depsite the propaganda, $6 billion compared to $143 million, it is that simple.