I'm not sure if this will be right or wrong - But I do know that they are overestimating that this fight will make around the same amount of money as the Pacman fight.
For the Pacman fight, everyone wanted to watch that shit but maybe some couldn't afford it.
For this fight, you have at least 30-40% of fans saying, hell no, I am not watching this Farce especially at 100$ payperview price (if hey decide to charge that much).
Feel like I heard somewhere Connor getting 75M...but i can't find that now. Regardless, this will be his highest payday by far.
I expecting $79 for the PPV but can see it going to $99, regardless one I'm splitting with a group and it will be 12 rounds of buyer's remorse. "Connor's never going to touch him...BUT what if he does!" Will be the selling point and the pre-fight hype and it will be exciting...but it's never going to happen. Top caliber boxers can't touch Floyd clean, neither will Connor. (And I'm an MMA/Connor guy, not boxing guy.)
Someone mentioned P1 but I forgot to quote...yeah, I could see Connor "instinctively" throwing a kick or...just straight taking a page from Roddy Piper in Wrestlemania 2 and bodyslamming Mr T right in the middle of the boxing match for the DQ...That would be worth my $99.
I expecting $79 for the PPV but can see it going to $99, regardless one I'm splitting with a group and it will be 12 rounds of buyer's remorse. "Connor's never going to touch him...BUT what if he does!" Will be the selling point and the pre-fight hype and it will be exciting...but it's never going to happen. Top caliber boxers can't touch Floyd clean, neither will Connor. (And I'm an MMA/Connor guy, not boxing guy.)
Someone mentioned P1 but I forgot to quote...yeah, I could see Connor "instinctively" throwing a kick or...just straight taking a page from Roddy Piper in Wrestlemania 2 and bodyslamming Mr T right in the middle of the boxing match for the DQ...That would be worth my $99.
Mayweather is 49-0 against skilled boxers...No way in the world will a MMA fighter put a blemish on his perfect record.
I think this will make more than the Manny/May fight. There will also most likely be a good enough boxing undercard. Then you will have a mixture of boxing/MMA fans so the pool is bigger. Then you will have the next group that never buy either that will want to see something that has never been done before.
I would guess $99 pay per view and it will be the highest PPV ever.
ESPN says projected PPV $475 Million
PPV Sales for Mayweather-Pacquiao: $455 million
Projected PPV Sales for Mayweather-McGregor: $475 million
The average price charged for Mayweather-Pacquiao Pay-Per-View was $99. On a remarkable 4.6 million buys, that equaled $455 million.
To understand pricing strategy and appeal, we went to Tammy Ross, who worked for HBO for 25 years, last as senior vice president of HBO PPV. "We felt that $100 was a fair price for Mayweather-Pacquiao," said Ross, who now runs her own sports TV promotion company called Acclaim Sports and Entertainment. "I think it hurts this fight that people were so disappointed afterwards."
Fans who bought the Pay-Per-View sued Pacquiao and his promoters Top Rank for a lackluster fight that gained some legal traction when, after the fight, it became clear that Pacquiao had a prior injury.
"I think we thought that there wasn't going to be anything like that fight again, but if there was, it would be this one," Ross said. "That's why I think they should put out the $100 price tag again and let Conor's mouth do the talking."
Ross says with the UFC fans and the boxing fans, she can see the total number of buys topping Mayweather-Pacquiao. So we'll call it 4.75 million buys, which would give this fight a $20 million win over Mayweather-Pacquiao.
Projected PPV Sales for Mayweather-McGregor: $475 million
The average price charged for Mayweather-Pacquiao Pay-Per-View was $99. On a remarkable 4.6 million buys, that equaled $455 million.
To understand pricing strategy and appeal, we went to Tammy Ross, who worked for HBO for 25 years, last as senior vice president of HBO PPV. "We felt that $100 was a fair price for Mayweather-Pacquiao," said Ross, who now runs her own sports TV promotion company called Acclaim Sports and Entertainment. "I think it hurts this fight that people were so disappointed afterwards."
Fans who bought the Pay-Per-View sued Pacquiao and his promoters Top Rank for a lackluster fight that gained some legal traction when, after the fight, it became clear that Pacquiao had a prior injury.
"I think we thought that there wasn't going to be anything like that fight again, but if there was, it would be this one," Ross said. "That's why I think they should put out the $100 price tag again and let Conor's mouth do the talking."
Ross says with the UFC fans and the boxing fans, she can see the total number of buys topping Mayweather-Pacquiao. So we'll call it 4.75 million buys, which would give this fight a $20 million win over Mayweather-Pacquiao.
Sponsorship Sales for Mayweather-Pacquiao: $18.4 million
Projected Sponsorship Sales for Mayweather-McGregor: $22 million
Five sponsors paid $13.2 million to sponsor Mayweather-Pacquiao, led by Tecate, which paid a whopping $5.6 million. Expect an alcohol sponsor to have top billing here, and with McGregor don't count out whisky brands, which are fighting it out for relevance in a growing category in the U.S. Three movies -- "Terminator Genisys," "Mission Impossible: Rogue Nation" and "Southpaw" also sponsored the fight.
Mayweather got an additional $1 million from Hublot and FanDuel to be featured on his shorts and $1 million from Burger King to have the King as part of his walking-in entourage. Pacquiao's trunk sponsors were worth $2.25 million to him.
"I think sponsorship for Mayweather-McGregor will outsell Mayweather-Pacquiao," said veteran marketing executive Ben Sturner of Leverage Agency, which has sold sponsorship packages for top fights. "This fight crosses both sectors, boxing and UFC, and I think anyone who wants to be relevant around the time of that fight takes a shot at paying big bucks to be a part of it."
McGregor's potential might depend on how much Reebok will let him do with trunks and other brands. Expect Floyd to take the highest bidders to slap on his shorts. Either way, we're calling Floyd-Conor to top Floyd-Manny in sponsorship by nearly $4 million.
Projected Sponsorship Sales for Mayweather-McGregor: $22 million
Five sponsors paid $13.2 million to sponsor Mayweather-Pacquiao, led by Tecate, which paid a whopping $5.6 million. Expect an alcohol sponsor to have top billing here, and with McGregor don't count out whisky brands, which are fighting it out for relevance in a growing category in the U.S. Three movies -- "Terminator Genisys," "Mission Impossible: Rogue Nation" and "Southpaw" also sponsored the fight.
Mayweather got an additional $1 million from Hublot and FanDuel to be featured on his shorts and $1 million from Burger King to have the King as part of his walking-in entourage. Pacquiao's trunk sponsors were worth $2.25 million to him.
"I think sponsorship for Mayweather-McGregor will outsell Mayweather-Pacquiao," said veteran marketing executive Ben Sturner of Leverage Agency, which has sold sponsorship packages for top fights. "This fight crosses both sectors, boxing and UFC, and I think anyone who wants to be relevant around the time of that fight takes a shot at paying big bucks to be a part of it."
McGregor's potential might depend on how much Reebok will let him do with trunks and other brands. Expect Floyd to take the highest bidders to slap on his shorts. Either way, we're calling Floyd-Conor to top Floyd-Manny in sponsorship by nearly $4 million.
Merchandise Sales for Mayweather-Pacquiao: $1 million
Projected Merchandise Sales for Mayweather-McGregor: $2 million
That Mayweather-Pacquiao got to $1 million in merchandise is amazing. It got there because of Floyd's tremendous merchandising machine, which includes trademarks and trademark filings to over 60 phrases. One of the phrases that he's sure to put on shirts, hats, and anything that can be printed on will be 50-0, his record if he beats McGregor.
The fight might not have as much cache, but the Floyd business will be even bigger this time around and you can't count out McGregor combined with the UFC's marketing engine.
Projected Merchandise Sales for Mayweather-McGregor: $2 million
That Mayweather-Pacquiao got to $1 million in merchandise is amazing. It got there because of Floyd's tremendous merchandising machine, which includes trademarks and trademark filings to over 60 phrases. One of the phrases that he's sure to put on shirts, hats, and anything that can be printed on will be 50-0, his record if he beats McGregor.
The fight might not have as much cache, but the Floyd business will be even bigger this time around and you can't count out McGregor combined with the UFC's marketing engine.
