Everybody has access to the same information on the net. It's the ones who are the most creative in using it that are the most successful. And you don't learn it overnight. Another huge aspect of it is actually watching the games. In my case college football. I've learned to spot strengths and weaknesses in teams. And can usually spot a team who is playing in such a way that I know they are sitting on a big effort. Again, you don't learn this stuff overnight. It takes practice and knowing what to look for.