<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by WildBill:
You have no choice but to take some advertising from the books and from that point everyone will say you are shilling for them or protecting them.<HR></BLOCKQUOTE>
Not true. The model is changing from sites that just recommend books to sites that not only recommend books, but stand behind their evaluations by protecting funds sent to those books. As more and more people get burned by stiff books, this model will become more dominant.
I think there are a few instances where advertising money or other kickbacks have been taken, but, at least at the surface, there was no real indication of impropriety, shilling, or protecting of the book in question.
RX and most others just recommend (or don't if the book is not worthy)
SBR, etc takes it a step further by attempting to objectively rate the books based on criteria, although the criteria themselves need more definition (what exactly does an A book have that a B book doesn't?) and the raters need access to private information (finanical information)for this to work.
Others are "protecting" player funds that come from advertisers, sometimes without any "recommendation" of the safety of the book outside of the protection program.
In any case, honesty is the best policy in this business, and whoever is the most trustworthy (which may take years to establish) is going to be the dominant force.