back in the late 70s and early 80s, Barclaycard had something like a 70% market share in the UK credit card market.
And there were charges for this and that, 30% plus interest rates. They saw it as an opportunity to rip off customers left right and centre. For some years they made amazing profits from it.
Just like Neteller is now in online gaming banking. But meanwhile Barclaycard was doing 2 things which were undermining their long term prospects:
- making it easy for any low cost base competitor to undercut them.
- totally pissing off their customer base.
The result was that when low cost competitors arrived Barclaycard customers deserted them more or less overninght, and the prfitability has crumbled. Their cost base got fat on all their fat fees and when the pressure was on they found it tough to cut costs.
Their share of Uk credit cards is now less than 20% and they are left in a lot of cases with accounts other companies don't want.
This will happen to Neteller. I don't know when, and I don't know who will come in to destroy their business.
But unless they stop ripping off their customer base they have no long term future in the market.
And there were charges for this and that, 30% plus interest rates. They saw it as an opportunity to rip off customers left right and centre. For some years they made amazing profits from it.
Just like Neteller is now in online gaming banking. But meanwhile Barclaycard was doing 2 things which were undermining their long term prospects:
- making it easy for any low cost base competitor to undercut them.
- totally pissing off their customer base.
The result was that when low cost competitors arrived Barclaycard customers deserted them more or less overninght, and the prfitability has crumbled. Their cost base got fat on all their fat fees and when the pressure was on they found it tough to cut costs.
Their share of Uk credit cards is now less than 20% and they are left in a lot of cases with accounts other companies don't want.
This will happen to Neteller. I don't know when, and I don't know who will come in to destroy their business.
But unless they stop ripping off their customer base they have no long term future in the market.