Why is Red Bull so expensive?

[CHOPTALK]

An 8.4 ounce can over $3?

Is there some ingredient in Redbull that is costly or something?

 

[Betallsports]

Never even tasted it

 

[KingofNicotine]

Caffeine and marketing and hype.

Never even tasted it

Imagine if dog piss had caffeine and was canned and had a giant marketing campaign behind it.

 

[ALSportsJunkie]

Probably because it tastes fucking awesome. 12oz can is 2.99 here or 2 for $5.

 

[shdw01]

I like to buy a case from costco

comes out much cheaper

 

[C.P.]

Probably because it tastes fucking awesome. 12oz can is 2.99 here or 2 for $5.

2 for $4 out here...16 oz each

just use them on road trips..

taste is fine...

 

[scottcarter]

Tried the redbull bucket with booze in Thailand. was up for hours and hours and then came the crash. First and only time.

 

[loomis41973]

Costs a lot of money to market that horrible tasting shit

 

[HarryCaray]

Straight out of the can, nasty as fuck. Over ice with vodka and a splash of cranberry juice? Fucking delicious.

 

[carlspackler]

Have you ever tried milking a bull?

 

[CoachCB]

5 Hour Energy, same thing. Why is that shit so expensive?

 

[skoda]

maybe this thread will get bumped labor day 2015 price will be $1!

5 hour is under $2 already........

 

[quantumleap]

It's that expensive because people are willing to pay that much for it. If they weren't, the companies would be forced to drop the price. Maybe another question to ask is "why are people willing to pay so much for it?"

I like the taste but I can get the caffeine for much less in coffee.

 

[DNoonan]

i recall an interview with the owner on 60 mins or something and his quote on this question was:

"how will people know it is a premium beverage if it doesn't have a premium price?"

so basically by charging more, people think it is cooler

 

[GurlGoneWild]

Go to the asian market and buy the original Thai kratingdreng. Much cheaper and taste way better than american version of redbull. American version is carbonated no bueno.

 

[LoCalDallasGuy]

prices are set by market and demand.

 

[aceduecetrey]

The bar I hang out in is a mizzou bar that has a average age of probably 24 and the amount of that shot they go through is amazing! I bet 95% of the shots are "bombs" with that crap in it. I don't drink anymore, but when I did, I would hate it when they put that crap in a shot. I always told the bartenders to leave it out and double the booze.

 

[HamGlaze]

Red Bulls put me to sleep. They don't work at all.

 

[Redagger029]

i recall an interview with the owner on 60 mins or something and his quote on this question was:

"how will people know it is a premium beverage if it doesn't have a premium price?"

so basically by charging more, people think it is cooler

+1

The masses are asses.

 

[CowboyT]

20 cents goes toward the can/product, 10 cents to delivery, 20 cents to overhead, and the other $2.50 sponsors the dude who jumps over the Brooklyn Bridge on a 10 speed, or the air races, or the cliff diving competitions, or the soccer team. They seem to invest in a ton of endeavors that have no chance of profitability.