Without all books disclosing finances it would be impossible to say for sure.
I would say It depends if you are talking about overhead or a large affiliate program.
BoDog obviously has a very aggressive marketing campaign these days. Cost effective as well.
In terms of spending vs % of assets... Royal has got to be leading that category with the new campaign they took on this year, while being in debt.
You also have to look at figures for what it costs for a Royal to outsource marketing to Las Vegas Gaming and marketing consultants while BoDog is in house. Its not just the cost of a banner.
(I do see that the title and thread Q are different)
Most every book listed on this site will spend (+ or -) 1 Million this fall for football advertising. Though maybe a little less now due to lack of print sources due to DOJ pressure in the states.
yeah, but what is with the Royal thing, does any SBR person say anything these days without a Royal comment if you hate the book just start a thread that says I hate Royal and get it over with.
If you see the layout from the prescription, on the home page, the banner from the top list from Pinnacle should be worth more being the top position from a recommended advertiser list.
i dont really know who is from costa rica or not, but the ones that i come across the most online are, bodog, pinnacle, sportsbetting and MVP sportsbook