http://www.usatoday.com/money/media/2004-06-22-usa-today-price_x.htmUSA TODAY to raise its cover price to 75 cents
MCLEAN, Va. (AP) — USA TODAY will raise its cover price from 50 cents to 75 cents on Sept. 7, publisher Craig Moon said, the first price change since 1985. With average daily circulation of 2.3 million, USA TODAY is the largest-selling newspaper in the country.
Moon said the company had been investing in consumer research about the price increase since last summer. He said the company will spend $10 million on new coin mechanisms to sell the newspaper.
USA TODAY, which began publishing in 1982, is owned by Gannett Co. (GCI).
The announcement came as newspaper publishers told Wall Street analysts and investors Tuesday that they are seeing a generally improved advertising climate, thanks in part to robust classified advertising, especially help-wanted ads.
Speaking at the annual Mid-Year Media Review in New York, publishers were mainly upbeat in their presentations, but some cautioned that some advertising categories remain weak.
http://www.usatoday.com/news/opinion/columnist/neuharth/2004-09-02-neuharth_x.htmRemember when a nickel bought things?
By Al Neuharth, USA TODAY Founder
If you're 50, 60, 70 or older, you remember when a nickel or a dime used to buy a lot of treats you loved as a kid. Not anymore. Nearly everything that cost me a nickel back then now is more than a dollar.
Examples:
Soft drinks. Then a nickel. Now average $1.25.
Ice cream cones (double dip). Then a nickel. Now $1.35 or more.
Popcorn. Then a nickel a bag. Now averages over $1.50.
Even grown-ups could get some favorite things for a nickel back then. Examples:
Coffee. Then a nickel a cup. Now averages over $1.
Newspapers. Then a nickel. Now, most still cost only 50 cents; although 42 dailies across the USA are 75 cents, and 21 sell for a dollar.
We researched historic prices of popular small-ticket items this week when a friend asked me what I thought about USA TODAY raising its price from 50 cents to 75 cents next week. My reply: It's still a steal!
When USA TODAY was started in 1982, it cost 25 cents. In 1984, it went to 35 cents. In 1985, to 50 cents. It's one of very few consumer products around that haven't changed price in nearly 20 years.
Newspapers historically have charged less than their product is worth to readers. Weekly news magazines are much more aggressive. Newsweek and Time cost $3.95, U.S. News & World Report, $4.50, Business Week, $4.95.
Those magazines and others, good as they are, don't begin to offer buyers the news, information, entertainment and shopping values that a daily newspaper does.
So, plunk down that extra quarter you've been saving all these years for USA TODAY starting next week, and enjoy the bargain you'll still be getting.