When did USA TODAY raise it's price to 75cents?

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It really Pi##@# me off!! Did they need the price increase? Has the internet made them obsolete for their once loyal readers?
 

Beach House On The Moon
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I believe it started today....I heard about it last week.
 

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I KNOW the price of plain paper has NOT gone up. Walmart 2 weeks ago had 70 page looseleaf notebooks 10cents each.

When USA Today first came out--I didn't think they would make it. Then they quickly became my favorite newspaper by a mile.
Now--I think they HAVE MADE A BIG MISTAKE! Very Greedy folks is my guess.
 

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they have not raised their price in almost 20 years, give them a break. I'm sure the price of printing has increased since 1985

USA TODAY to raise its cover price to 75 cents
MCLEAN, Va. (AP) — USA TODAY will raise its cover price from 50 cents to 75 cents on Sept. 7, publisher Craig Moon said, the first price change since 1985. With average daily circulation of 2.3 million, USA TODAY is the largest-selling newspaper in the country.
Moon said the company had been investing in consumer research about the price increase since last summer. He said the company will spend $10 million on new coin mechanisms to sell the newspaper.

USA TODAY, which began publishing in 1982, is owned by Gannett Co. (GCI).

The announcement came as newspaper publishers told Wall Street analysts and investors Tuesday that they are seeing a generally improved advertising climate, thanks in part to robust classified advertising, especially help-wanted ads.

Speaking at the annual Mid-Year Media Review in New York, publishers were mainly upbeat in their presentations, but some cautioned that some advertising categories remain weak.
http://www.usatoday.com/money/media/2004-06-22-usa-today-price_x.htm

Remember when a nickel bought things?
By Al Neuharth, USA TODAY Founder
If you're 50, 60, 70 or older, you remember when a nickel or a dime used to buy a lot of treats you loved as a kid. Not anymore. Nearly everything that cost me a nickel back then now is more than a dollar.
Examples:

Soft drinks. Then a nickel. Now average $1.25.

Ice cream cones (double dip). Then a nickel. Now $1.35 or more.

Popcorn. Then a nickel a bag. Now averages over $1.50.

Even grown-ups could get some favorite things for a nickel back then. Examples:

Coffee. Then a nickel a cup. Now averages over $1.

Newspapers. Then a nickel. Now, most still cost only 50 cents; although 42 dailies across the USA are 75 cents, and 21 sell for a dollar.

We researched historic prices of popular small-ticket items this week when a friend asked me what I thought about USA TODAY raising its price from 50 cents to 75 cents next week. My reply: It's still a steal!

When USA TODAY was started in 1982, it cost 25 cents. In 1984, it went to 35 cents. In 1985, to 50 cents. It's one of very few consumer products around that haven't changed price in nearly 20 years.

Newspapers historically have charged less than their product is worth to readers. Weekly news magazines are much more aggressive. Newsweek and Time cost $3.95, U.S. News & World Report, $4.50, Business Week, $4.95.

Those magazines and others, good as they are, don't begin to offer buyers the news, information, entertainment and shopping values that a daily newspaper does.

So, plunk down that extra quarter you've been saving all these years for USA TODAY starting next week, and enjoy the bargain you'll still be getting.
http://www.usatoday.com/news/opinion/columnist/neuharth/2004-09-02-neuharth_x.htm
 

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I was happy to have made the cover of the USA Today earlier this yr....Who buys the newspaper anymore though?

When the USA Today came out it sure was a great paper though.
 

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Journeyman said:
I was happy to have made the cover of the USA Today earlier this yr....
who could forget that one, J-man :awesom:

post-6-1090271885.jpg
 

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:toothless Ah yes...the good ole days...we had a very close partnership....


I miss him :love:
 

RX Senior
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haha thats hot! look at journey, shows no emotion and dude is just trying to hug him and get all excited. just another day's work for the J-MAN
 

RX Senior
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I love it. .alright here you go kid, heres your little hug get off me now
 

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I was trying to buy a copy of USA Today a few weeks ago and wondered why I couldn't get one out of the machine when I put my two quarters in. After putting the 50 cents in a few times, I finally noticed the little sign they had put in the top part of the machine where you can barely see it that said 75 cents on it.

USA Today is a good paper, not a great paper. The sports section was what really stood out but I can get all that information in one form or another from tons of different websites. The rest of the paper simply isn't worth 75 cents on a daily basis. I will still probably buy the Friday edition but that's it.

It's my guess that they did this to try to push home delivery but that doesn't do any good because it arrives after most people have left for work. I feel this short sighted decision to raise the price will bite them in the ass. They will have to sell a lot more tout ads in the sports section to make up for loss in circulation revenue. LOL.
 

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post-6-1090271885.jpg
Did anyone else notice the side right column...."Shrink promising 50 cent raises"... WTF :toothless Classic!
 

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SoccerBob--You are correct.I agree that was probably their goal. Maybe--Just maybe if they had only gone up a dime (10cents to 60 cents) people might not be so upset. This will definately BITE them. You know countless times on a Friday--I have gone from one 7-11 to another looking to buy it as the machines were empty. I don't think that will be the case any more!!!

Journeyman--Which one is you . The picture is a little hard to see.
 

Rx God
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50% increases are tough to stomach all at once, in anything. They should have went to 60 cents ten years ago, then 75 cents five years ago, then no problem ! I can see a 50 % increase in something like lettuce, if the crop gets wiped out, then a reduction next year, but this increase will take time to settle in, then they will be OK. I like the paper.

I used to get a free copy from the vendor that delivered them to the P.O., then I'd buy the friday one after quitting USPS or just read it online. There is something easier about reading printed stuff vs, online. I don't buy it regularly though.
 

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