A lot like strip clubs really.
Some look really cool from the outside, all flashy and eyecatching. Then, you get inside, and it's nothing but a bunch of skanky, toothless crackheads. So, you just spend a little cash to avoid hurting anyones feelings, throw a bunch of Trojans on the stage to warn newcommers, then shove your wallet down your pants, and run for the exit.
Then you have the places that, from the outside, seem kinda plain, dull, and not very noticeable. Once inside though, it's like you hit the H.I.P. jackpot, and spend hours and hours checking out all the hoochies. Amazed at the variety of wood poppers they have to offer.
You dump a bundle of cash, don't ever want to leave, and keep calling all your H.I.P. buddies, telling them they need to check it out for themselves.