Well keep in mind that most of the regualr advertisers wouldnt pay the same amount since htey have been here for so long. They should not expect to pay that much most of posters here already know about them.
I will take the under $300,000 for the max. New advertisers would be expected to start with a larger amount than a normal year round advertiser pays!
Also, your math IS WAYYYYYYYY off here! 6 months, means 6 football season months and most of basketball!! The baseball months are VERY Lean so 6 months advertisers would get the baseball season for free most likely.
SO for starters, you need to cut in half your 3.3 million!
Then realize that a place like bigbetpoker would only be willing to pay about 5,000 for a 6 month period since they are only a poker site!
By the way, I SERIOUSLY doubt the $45,000 number.
I would say that the Shrink profits about $250,000 from the site, but then wins another cool million in bets!