I guess that everyone missed it when Ken stated that Mansion was not renewing (a week or two ago).
As far as him not playing there anymore, I could certainly understand that. Pulling their advertising has to be perceived as somewhat of a slap in the face, and in his shoes, I wouldn't give them my business either (let alone backing anyone's balance out of my own pocket). This is just like any other business, and probably much more so-scratch my back, and I'll scratch yours.
Regardless of how big they wish to become, or how many high rollers they wish to take on, I've always been of the belief that NO new book should advertise on any forum until they establish a solid "recreational" player base. It just doesn't seem like a reasonable business decision if you realize who you are catering to on the forums. You may get a few small fish, but you're also inviting some of the biggest, sharpest whales.
Books not responding to forums is nothing new-some consider it to be a "lose lose" situation regardless of who is right, others just don't want to bother with it, and others just don't want to face the fact that they tried to screw a player & got called on it (although a vast majority of the cases I've seen are players trying to screw the book).
There are so, sooooo many ways that a player could read into this situation-I won't even bother listing them.
They are still a brand new book, supposedly backed by one of the richest men in the world. Time will only tell if that is the truth, and whether or not he decides to continue in the bookmaking business. There is no shame in closing up shop and paying off the players, and if this is what ended up happening to Mansion, it would be a much more professional exit than many others have made.
Being a BM isn't necessarily a ticket to print money. Some jump ship, others turn things around, adjust, and become profitable.
Only time will tell where Mansion falls into this picture.......