Forget loyalty programs..the real ones are old school..we are always offerring trips to CR..gift certificates to quality restaurants..3 half points on sundays..for free..except off those 2 wonderful numbers..a parlay here and there..a book knows its customers..gentlemen who wager 52 weeks of the year..they deserve the nod..like going to your favorite restaurant and getting free drinks..etc..good customer service is recognizing platinum material..years ago I couldnt get my peoples here..first..they thought we lived on a island..second they looked above..saw Nicaragua..below saw Panama..and passed..now people I dont believe I know are calling me from the airport telling me they are here..what a life..