UFC recent knockouts have been more brutal than usual..

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I believe the ratings took a big hit in 2017, after a couple of solid years 2014-2016. The Fox events had some of the lowest ratings ever and the ppv’s were down as well. Lack of activity from stars, a couple last second pull-out’s from main event/co-main event fighters didn’t help, but there’s more to it than just that, I suspect.
big ones for me were doping, saturation of the product, and them pushing women's fighting on all the cards.

fox did a greatest mma of all time series and aired it on one of the many weeks that jon jones got busted which made something like 6 or 7 of the top 10 of all time found to be dirty at some point in their careers and another, GSP, with major accusations from others on the list.

the saturation would have been a bit better if it wasn't trotting out dan henderson, ken shamrock, and mark hunt in some sort of old timers league but they were putting these guys on major cards. i think hunt was just on one a few weeks ago in fact. how the hell am i supposed to care about a card with some 40-something that wasn't any good in his prime?

and I don't get the women's thing...no entertainment watching a couple hideous men with vag beating each other up with limited skills
 

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hideous men with vag!?!?! You haven't seen Paige


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or Miesha




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mob you're probley right .. tho ngannou and jon jones immediately come to mind athlete wise
 

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Khabib - Ferguson ~ Mcgregor .. imagine mcgregor vs khabib in russia
 

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hideous men with vag!?!?! You haven't seen Paige
i dug gina carrano back in the day but she was a terrible fighter. sure, you can find one here or there that look good but 90% of them are disgusting (and, of course, you know this already)
 

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Business is gonna go up and down, the Rousey bump was a novelty thing. Doubt women's MMA is ever that popular again.

When you can't control who wins it is really tough to market guys. Sport isn't really built for guys to go 3-4 years without a loss. And the types that can do it tend not to be the most exciting fighters (GSP, Jones....Anderosn Silva being an exception but the MW division did kinda suck in his prime, all the top guys that size were at 205 because weight cutting hadn't gotten so good yet) Combat sports need stars and it isn't always easy to build them.

But you put two bros in a cage and let them beat the shit out of each other, there's always gonna be some audience for that.
 

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