It's like anything else. You can see what the game line and the first half line is today. No one laying that price on UALR is stealing anything, I don't think.
At this point, and the way they were priced Thursday night, it seems the cat's either out of the bag or will be soon. Either way, they should be a bigger dog today. They won't need to lay down much to get beat up by this team (game and first half). Nonetheless, they did bet against them again today, even at a perceived bad price.