just give me post of the year NOW
According to Robert Cialdini's "Influence: The Psychology of Persuasion," once a person makes up his/her mind, the person will stick to this decision even in the face of contradictory evidence. In other words, we want to always appear consistent. Therefore, confronted with the wrongness of our choice, we will think up reasons for why we made the decision if only to show that we are consistent. So even if newspapers hammer home the facts and a majority of the public read them daily, it is most likely that this information will not change the readers' opinions because they have already made up their minds. Consistency (not logic, reasoning and facts) rules the day.
According to Robert Cialdini's "Influence: The Psychology of Persuasion," once a person makes up his/her mind, the person will stick to this decision even in the face of contradictory evidence. In other words, we want to always appear consistent. Therefore, confronted with the wrongness of our choice, we will think up reasons for why we made the decision if only to show that we are consistent. So even if newspapers hammer home the facts and a majority of the public read them daily, it is most likely that this information will not change the readers' opinions because they have already made up their minds. Consistency (not logic, reasoning and facts) rules the day.