I did some digging, and it turns out not surprisingly that what I said was spot-on about his "Superman"/Clark Kent double indentity
back then.
It looks like nothing has changed!
Here you go-this was posted in one of the forums:
From the
court documents:
"
Beginning on or about September 1, 2007 through April 16, 2010, Defendant
Link began to exhibit a consistent losing streak in his sports handicapping predictions, which
caused a significant loss of clients. In addition, Link employed high-pressure sales techniques and objectionable business practices, which in the opinion of Stevo Design
significantly contributed to his client loss. Link began to receive large volumes of extremely
negative correspondence in relation to his lack of success, and his poor performance and
objectionable sales techniques became the subject of substantial and frequent discussions by
and between clients and in online discussion forums. In order to preserve the integrity and value of the Mark, maintain a high level of industry-wide brand recognition for BrandonLang.com, and to overcome Brandon Link’s inability to win on any type of consistent basis, Stevo Design engaged in numerous efforts to preserve the economic value and integrity of the Mark."
Lang was fired because of his terrible record and DeMarco called him the "biggest chaser in the world." You can get an insight into his thinking by reading the memo he wrote posted above when he was working for Stu Feiner (Post 62). At that time, Lang was known as "Sean Michaels." Its all about the sale, and getting new customers when the old ones are broke. But with the internet and the popularity of the Lang fade, that strategy quit working. But DeMarco and Budin still need Lang because of his star appeal and because he is a good salesman and they hope the Lang fading phenom has died down now.
Even though you would think he would average 50% over the long run just by throwing darts, but as the court documents reveal, Lang has a unique ability to come up with losing games. The documented record speaks for itself. 530 dimes lost last year on the Super Bowl. A 100 dime bet lost this year.
Stu Feiner said DeMarco (Al Rolli) spotted Lang the first 12 games of the Super Bowl. The advertising is incredibly deceptive and meant to be so.