From your article: "However, bettors seem to make a very important strategic error. Whenever you make a wager, whether it’s a parlay, a future bet, or just a straight bet, you should always be aiming to win about one unit (putting aside the merits of varying your bet size for now).
Think of it this way, if you stand to win 10-times the normal size of your wager from winning on your future bet, that mathematically works out to being close to the same thing as if you bet 10-times your normal wager on a straight bet. Would you consider that to be a good idea?"
I COMPLETELY DISAGREE. When I do a futures wager I almost always -- do it with high odds (i.e. 30-1, 50-1, etc) and do it when it presents serious value in relation to the actual event occurring. In such situations I most certainly do not limit myself to winning 1 unit. In fact, if it's really good I will simply bet as much as I am allowed -- the limit! I do this knowing that I can, or mostl likely can, then hedge off a lot, or all, of the risk, and then still have a lot left over for a big score still.
Good numbers on futures can often present more value than any typical straight bet ever can because it can in and of itself set up almost immediate and guaranteed hedges. I suppose you could still let it all ride, but I see nothing wrong with at least removing all risk and taking a little profit and letting the rest ride. In addition, there are often creative hedges, including middles, that can be used along the way to sweeten the pot. With good line shopping/anticipation it does not have to "cost" much or anything at all.
The math differs in each situation but blanket statements that you should only try to win 1 unit per future and that you should never hedge are just foolish IMO. Each situation has its own merits and hedging is often a good strategy...and I am very driven by math.