There is currently a war going on with ESPN and Cox Cable (7 1/2-million subscribers). Cox is currently paying $20 million for the ESPN package and ESPN wants to raise that rate 20 percent when the contract expires in March.
Cox says that if that is the case, they will have to pass that along to the customer by taking ESPN off the BASIC service and switching it to a premium service.
ESPN must be careful when raising its rates because even they cannot afford to lose or piss off 7 1/2 million subsribers.
It should be interesting what part Directv pays in this scenario.
Since the current contract runs out in March, we will see what happens during the upcoming baseball season.
Cox says that if that is the case, they will have to pass that along to the customer by taking ESPN off the BASIC service and switching it to a premium service.
ESPN must be careful when raising its rates because even they cannot afford to lose or piss off 7 1/2 million subsribers.
It should be interesting what part Directv pays in this scenario.
Since the current contract runs out in March, we will see what happens during the upcoming baseball season.