Journeyman said:
These books are the future...impossible (for them) to lose money this way, is it not?
true, but there are other risks in that model
tough to generate volume (at least initially) unless you are seeding the market yourself (thus taking on risk)
Also your theoretical profit is lower
e.g. traditional book offers -110/-110
they hold $10 of every $220 at risk (4.55%)
BetBug takes 5% commission from the winner only
on $220 action (player risks $110 on an even money proposition against another player risking $110), they only hold $5.5 on that same $220 in action (2.5%)
so:
traditional (-110) hold - 4.55%
hold at -107 = 3.27%
hold at BetBug 5% commission = 2.5%
hold at -105 = 2.38%
yes there is a decrease in risk, but like any kind of investment, less risk = less reward
and still gotta cover overhead even when booking less handle at lower hold