Study: Obama More TV Time than Bush & Clinton Combined

[festeringZit]

Study: Obama Drew More TV Coverage Than Bush, Clinton Combined


By Tim Graham (Bio | Archive)
April 27, 2009 - 08:30 ET

• 
• 

In Monday's Washington Post, media reporter Howard Kurtz reported on the latest study on Obama coverage from the Center for Media and Public Affairs. The results are as expected:

The networks have given President Obama more coverage than George W. Bush and Bill Clinton combined in their first months -- and more positive assessments to boot.
In a study to be released today, the Center for Media and Public Affairs and Chapman University found the nightly newscasts devoting nearly 28 hours to Obama's presidency in the first 50 days. (Bush, by contrast, got nearly eight hours.) Fifty-eight percent of the evaluations of Obama were positive on the ABC, CBS and NBC broadcasts, compared with 33 percent positive in the comparable period of Bush's tenure and 44 percent positive for Clinton. (Evaluations by officials from the administration or either political party were not counted.)
​

CMPA tabulators also studied some programming on the Fox News Channel to compare and contrast:

On Fox News, by contrast, only 13 percent of the assessments of Obama were positive on the first half of Bret Baier's "Special Report," which most resembles a newscast. The president got far better treatment in the New York Times, where 73 percent of the assessments in front-page pieces were positive.
A striking contrast: Obama's personal qualities drew more favorable coverage than his policies, with 32 percent of the sound bites positive on CBS, 31 percent positive on NBC and 8 percent positive on Fox.
​

MRC will also have some research on the first few months of Obama TV news coverage this week.
—Tim Graham is Director of Media Analysis at the Media Research Center

 

[barman]

Cool. President Obama seized control of the election process this past 18 months by doing something the Republicans somehow could not put together - that being to dominate internet-based campaigning.

And now, almost 40 years after television became a core medium in our society, the Republicans have again failed to exploit it by only allowing their last President to go on national television three times in eight years. But when the Democrat President smartly employs this medium to get his messages and beliefs into American households the Repubs cry FOUL! and act as if something sneaky is taking place.

 

[barman]

In other news, businesses which use national television advertising a couple dozen times a year routinely outpace their competitors who only do one national ad spot every 18 months.

The latter group of poorly advertised businesses are complaining about how crass it is to be on national television so often at the same time as they watch their share of the market get absolutely pounded.

 

[Willie99]

in Bardude's world, bias has nothing to do with it. You do realize they are talking about nightly news coverage, eh?

I'm sorry, but I'm going to go "Okie Doke" on you.

 

[barman]

Clearly the Obama administration has much smarter and more savvy PR staff than did Presidents Bush and/or Clinton.

I'd be stunned if the next President doesn't outpace the current Obama team. Any organization wishing to get more exposure to their product is smart to pull as many strings as possible to get increased television time.

 

[Willie99]

Clearly the Obama administration has much smarter and more savvy PR staff than did Presidents Bush and/or Clinton.

I'd be stunned if the next President doesn't outpace the current Obama team. Any organization wishing to get more exposure to their product is smart to pull as many strings as possible to get increased television time.

but if it's a Republican President, the coverage will be more negative no matter what the situation, it's simply a tradition.

 

[gtc08]

barman, poor wooly playing the if its a republican card.

dude is like a 2 year old lmao.

oh wait, obama did this but if it was bush bla bla bla.

thats the way how it works kiddo :cripwalk:

 

[Dave007inVegas]

In other news, businesses which use national television advertising a couple dozen times a year routinely outpace their competitors who only do one national ad spot every 18 months.

The latter group of poorly advertised businesses are complaining about how crass it is to be on national television so often at the same time as they watch their share of the market get absolutely pounded.

Being a newly formed business man/entrepreneur. Do you plan to use national television advertising outpace your competitors? Inquiring minds want to know. :Carcajada:

 

[Willie99]

barman, poor wooly playing the if its a republican card.

dude is like a 2 year old lmao.

oh wait, obama did this but if it was bush bla bla bla.

thats the way how it works kiddo :cripwalk:

the man who knows nothing about anything is giving advise

priceless

 

[barman]

but if it's a Republican President, the coverage will be more negative no matter what the situation, it's simply a tradition.

Well if that's true, then the smart folk in coming years will likely affiliate themselves with the more winning brand name.

 

[barman]

the man who knows nothing about anything is giving advise

priceless

heh...Just because he ordered one of our team uniforms off of the internet doesn't mean we give him any playing time during Real Games.

We (by us I mean those of us who are often Democratic supporters) do insist that one have plans to remain American before we allow you to be counted as one of us.

 

[RobFunk]

On Fox News, by contrast, only 13 percent of the assessments of Obama were positive on the first half of Bret Baier's "Special Report," which most resembles a newscast.

Fox has something that resembles a newscast?! That's rich.

 

[919]

I guess there isn't much to report when you are spending 2/3 of the year "clearing brush".

 

[fletchisrhsm]

The media sells out for Obama because this is what the sheep want and that is what brings in dollars. Its a business unlike any other business, the media that is. The People, or the majority, actually want to see this charlatan on a regular basis. And he obliges, because he bought into and actually thinks hes a fucking rockstar. This guy is like a McDonalds happy meal. Empty words posed as empty calories with a shiny toy being his image and delivery, but like the toy - it will be in the trash within the week and all your left with is a steamy pile of greasy shit in your toilet bowel. People dont want to do much heavy lifting and think for themselves, so that is why you have him as POTUS, The Jonas brothers and miley Cirus selling millions of albums and news programs like Oreilly factor leading ratings. People are just more comfortable doing what they are told. Thus this is why we embrace mediocrity as the standard. Sad but true.

 

[Dave007inVegas]

Well if that's true, then the smart folk in coming years will likely affiliate themselves with the more winning brand name.

A Republican has held the office POTUS for 19 of the last 27years or 70% of the time and all of a sudden the Republican party is dead, done, finished, toast. Pump up your chest and sing along, I don’t want to work, I just want to bang on these drums all day. @)

 

[COVERIT!]

The media sells out for Obama because this is what the sheep want and that is what brings in dollars. Its a business unlike any other business, the media that is. The People, or the majority, actually want to see this charlatan on a regular basis. And he obliges, because he bought into and actually thinks hes a fucking rockstar. This guy is like a McDonalds happy meal. Empty words posed as empty calories with a shiny toy being his image and delivery, but like the toy - it will be in the trash within the week and all your left with is a steamy pile of greasy shit in your toilet bowel. People dont want to do much heavy lifting and think for themselves, so that is why you have him as POTUS, The Jonas brothers and miley Cirus selling millions of albums and news programs like Oreilly factor leading ratings. People are just more comfortable doing what they are told. Thus this is why we embrace mediocrity as the standard. Sad but true.

Great post.

 

[barman]

Being a newly formed business man/entrepreneur. Do you plan to use national television advertising outpace your competitors? Inquiring minds want to know. :Carcajada:

Actually, I'm not newly formed per se

My 24 year lawn/garden biz does not demand television advertising as I've no intent or desire to outsell other services.

As for my newer venture, a key reason why I elected to affiliate with Amway Global is precisely because this past January they inititated an ongoing national advertising campaign running on major networks in prime time - the first such campaign in their history and the only company in the network marketing industry to do so.

 

[barman]

Pump up your chest and sing along, I don’t want to work, I just want to bang on these drums all day. @)

I dunno who you're hanging around, but between me and the SheBar we easily log 100+ hours a week operating our three contractor businesses.

 

[barman]

SIDE NOTE...Appears someone managed to figure out FLETCH's password, because suddenly he's back In House

:toast:

 

[festeringZit]

The media sells out for Obama because this is what the sheep want and that is what brings in dollars. Its a business unlike any other business, the media that is. The People, or the majority, actually want to see this charlatan on a regular basis. And he obliges, because he bought into and actually thinks hes a fucking rockstar. This guy is like a McDonalds happy meal. Empty words posed as empty calories with a shiny toy being his image and delivery, but like the toy - it will be in the trash within the week and all your left with is a steamy pile of greasy shit in your toilet bowel. People dont want to do much heavy lifting and think for themselves, so that is why you have him as POTUS, The Jonas brothers and miley Cirus selling millions of albums and news programs like Oreilly factor leading ratings. People are just more comfortable doing what they are told. Thus this is why we embrace mediocrity as the standard. Sad but true.

Welcome back Fletch, where were you?