I don't think recruiting is as much selling a program. That's not to say that being USC doesn't have it's advantages, it would be foolish to say so. USC is a legacy program and its region is loaded with talent. Some of that can be mitigated, imo. To me, modern recruiting is about relationships. Plenty of cfb coaches are able to recruit from areas far away from where they cut their teeth, yet they go into those areas and are able to lure out talent. I see it every year with Nebraska. Their fertile-regional grounds are Missouri and Colorado. (In comparison, Washington has Utah and its home state, all of which are ahead of those mentioned Midwestern states in talent produced that last five years. I hesitate in adding Hawaii and Arizona, because they really aren't that regional, even though my point is to prove it can be overcome. Then you add in California, which is 5 times larger than Missouri/Colorado combined, and well, to me it isn't that insurmountable factor.) Yet, Bo Pelini's history at LSU has allowed to pick up at least one recruit per year in five of his 6 recruiting classes (3 in the 2014 class). Other guys on staff are from Texas and they've done well there too. A recent January addition to the staff opened the door to Georgia just a month before signing day to dividends.
And as I look over Sarkisian's record, I don't see much of an upward trend, rather I see the same repeating theme: 4 conference losses. Always losing to an Oregon school and in two years both, having trouble with the Arizona schools and Stanford. Now, losing to Stanford and Oregon carries no shame, nor losing to LSU by 38 or allowing 65 points to Stanford or giving up 50 points to Nebraska, twice, because perhaps all those programs carried more talent and I firmly believe that "players lose blowouts, coaches lose the close games". I'm not blown away by his close game record. And yet he not only seems to be getting a pass, but he landed one of the great jobs in cfb. Are guys like Brady Hoke getting a pass, even though he won his first 18 home games and won a BCS game in year 1? Or Be Pelini, for all the media vitriole thrown his way, who has won 9 games in each of his first 6 years as a head coach, something that has been done by 6 other guys......ever? Now, neither of those guys should get a pass either, I just find it odd that Sarkisian pulls a Houdini on this one.