the cost of the movie was 30 million with an ad budget for 40 million, with newmarket getting 20% for distribution while gibson is part owner of newmarket. nick douglas i must say you are wrong, with the studio taking 50%, this movie had no studio backing, the studios will not see any monitary gain from this movie. with the box office earnings of 294 million right now gibson is up about 184 million as of right now, will he earn 500 million by the end nobody knows but being a betting man i would say he will.