Can someone please shed some light on this for me?
I thought Hollywood was a shop that catered to sharp bettors who liked the -107 lines. If Sportingbet takes them over and puts them on the same software as all the other books, than the sophisticated players will leave immediately for greener pastures, knowing Sportingbet lines offer very little to the savvy bettor, with their low limits and vanilla lines. Perhaps Hollywood takes more square action than I am aware of.
Why Sportingbet would be interested in Hollywood is not clear to me. Any insight would be greatly appreciated.