i give sports options an A.
i have never used a live odds service before SO. i tried don best once or twice but just couldn't get it setup how i liked. SO was very easy to configure in terms of what books i wanted on my screen.
having so many books on one page combined with the real-time line changes, immediately made me much better at this. it is very rare once you become expert in your profession, that years later, you have this epiphany where you go, "woah, within the last 15 minutes, i just improved significantly." that is what happened for me with sportsoptions.
i would like to see more vegas books added to the service. one of your "rival" line services recently lost their feed to wynn and lucky's.... if you guys could ever add either of those places, it would be awesome. also i would love it if you added a line feed for the coast properties (orlean's/gold coast). and i'm not sure if treasure island is going independent with their sportsbook, but as a startup, they might be interested in providing a feed.
i would like to have the ability to underline (or change the color of) one of the two teams within each matchup. i really like being able to double click on a game and have that entire row be highlighted in light yellow. however it would also help if i could underline the team that i'm actually interested in betting.
i was worried about the cost of sportsoptions at first, but within three months, it has paid for itself for the next several years.