http://beerstreetjournal.com/first-taste-bud-light-platinum/
First Taste: Bud Light Platinum40 days ago
Without further ado, meet Bud Light Platinum. *The newest addition the Budweiser family. * I must admit, I’ve been looking forward to trying this beer. *When one of the biggest breweries on the planet makes a new beer, you can’t help but wonder about it.
The Basics:
Platinum is almost 2% higher than its middle class sibling (at 4.2% ABV.) *More corn was used in this brew to enhance the flavor, increase the alcohol, and maintain the light look and texture. *137 calories per 12oz. 4.4 carbs.
The Idea:
Bud Light is far and away one of the highest selling brands in AB’s portfolio. *Platinum is aligning itself with such recognition. Simply put, its the same beer you’ve come to know- just a little boozier & classier.
The Taste:
A little sweeter for sure. *The flavor has everything in common with the regular Bud Light. *To be perfectly honest, without a regular Bud Light to try side by side it’s hard to discern the flavor variation. And no, the higher alcohol is not detectable.
Packaging:
I bring this up for a reason. *Blue glass. After doing some cursory research I have found that most recycling places do not take blue glass for recycling. *That could be a black eye for the worlds largest recycler. * It’s sleek though. *It’s says “hey I’m classy, but I like to party.”
Overall:
The beer geeks will tear this to shreds for sure. *However they aren’t the market for this beer so its of no consequence. *I can totally see this selling well at nightclubs, golf courses, etc. *First thing that comes to mind for me is the benefit of the higher alcohol content. *When you’re drinking at sporting events at $8-$10 a pop, the 6% gives you a bigger bang for the buck.
More info should be available soon on BL Platinum’s new website – BLPlatinum.com, although it’s not active yet.