Lingerie Bowl has new sponsor!!
Online gambling site PartyPoker.com replaces automaker Dodge as sponsor of controversial show.
NEW YORK (CNN/Money) - Online gambling site PartyPoker.com has replaced automaker Dodge as the sponsor of the Lingerie Bowl, the controversial Super Bowl halftime pay-per-view show that will feature models wearing lingerie playing tackle football.
Dodge withdrew its sponsorship of the show last month due to objections from its dealership group and customers. The show's promoter, Horizon Productions, Inc., announced the new sponsor Monday.
Online gambling site PartyPoker.com replaces automaker Dodge as sponsor of controversial show.
NEW YORK (CNN/Money) - Online gambling site PartyPoker.com has replaced automaker Dodge as the sponsor of the Lingerie Bowl, the controversial Super Bowl halftime pay-per-view show that will feature models wearing lingerie playing tackle football.
Dodge withdrew its sponsorship of the show last month due to objections from its dealership group and customers. The show's promoter, Horizon Productions, Inc., announced the new sponsor Monday.