From the press stuff at
http://www.betfair.com
The crucial advantage is that, unlike traditional fixed-odds bookmakers, the people managing exchanges need know nothing about the subjects of their customers' bets - say, Italian cycling or sumo wrestling. Bets can be for or against anything legal with a clear outcome.
With slimmer margins (much less than the 14% raked off by traditional bookmakers) exchanges also offer punters a much better deal. In an industry renowned for taking cash from the poor and gullible and giving it to the rich types who take the bets, exchanges are shifting the odds in the punters' favour. Growth has been rapid. Britain's biggest exchange, Betfair, founded in 2000, turned over £1.5 billion last year, handling up to 20,000 bets a minute, with, it says, business growing by 15% a month.
The main handicap for Betfair and its smaller rivals has been the combination of out-of-date laws and angry competitors. The big conventional bookmakers - outfits such as William Hill, Ladbrokes and Coral - argue that anyone matching a bet on an exchange is in effect a bookmaker, and thus needs a licence. Last week the government issued a consultation paper that ruled this out.
All that is excellent news for those with global ambitions "Britain is the natural world centre of gambling," says Leighton Vaughan Williams, an economist who heads the Betting Research Unit at Nottingham Trent University. "There is nowhere else that has the size, the tradition, the marketing and the probity."
The big question now is what to do about customers in countries, chiefly America, where cross-border gambling is illegal. The government's consultation paper says that decisions on how far to abide by other countries' laws should be left to individual businesses, who will decide whether they want to take the risk of legal action and other sanctions. Betfair declines to take American credit cards. However, such measures are little obstacle to the determined or ingenious punter. In the long run, it will be increasingly hard for countries to protect either puritan ethics or their own gambling industries.
Britain's established bookmakers may now have to rethink their opposition to the exchanges' business model. The Totalisator, or Tote for short, a well-run state-owned bookmaker, is changing its ownership structure, which will allow it to compete more aggressively. It might team up with Betfair to establish a really powerful international brand. If Britain's big bookies can swallow their pride, they can follow suit, either individually, or perhaps with a jointly run exchange. No strangers to risk, the biggest bet they are now making is on their own future.
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Betfair is basically an escrow site with peer to peer software.
I knew the bookies had a nice HA, 14% leaves a lot of scope for the competition.
Who in their right mind would play an 86% slot machine or an 86% casino game?
-Baccarat tie betting
margins shaved
So instead of 2/1, wouldn't you prefer 5/2 on a bet?
Its early days, but its not going away.
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http://www.betfair.com/TopMarkets.asp?fr=l
Gives the biggest markets with 1 click.
[This message was edited by eek on May 26, 2003 at 09:42 AM.]