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Thursday, 2 Oct 2008
OneSeason.com: Trading Virtual Shares Of Players For Real Money
Posted By:
Darren Rovell
Topics:
Sports
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One Season
<HR color=#c0c0c0 noShade SIZE=1></TD></TR></TBODY></TABLE>Last April, Michael Lewis wrote an article about the possibility of
one day trading shares of professional athletes. The idea was to actually own a piece of that athlete and to trade shares in that athlete.
The primary reason this wasn't going to work was because people would mostly want to trade and get a piece of athletes who were already too far along for an investment to make sense. Why would Tiger sell any piece of himself when he is already so valuable? Why, for that matter, would even a No. 1 draft pick sell a piece of himself?
Then Randy Newsom came along. The Cleveland Indians minor leaguer announced he was selling shares in himself, formed a company called Real Sports Investments and
came on CNBC to talk about it. But after talking with Major League Baseball, the plan fizzled.
I decided that if a sports stock market was to make it with real money, it would have to be something like
Protrade. For years, Protrade allowed fans to trade virtual shares of players for fake money.
A new site launched yesterday called
OneSeason.com. It's basically trading virtual shares of players for real dollars.
This is how it works. Every day, OneSeason launches 3 IPO's, which is based on demand from its users. Once the IPO is launched and the amount of shares that will trade of that player are determined, that stock can be traded on the secondary market. Shares of KOBE shot up 1,153 percent in the first hour of trading. As of this writing, shares of the Los Angeles Lakers guard are trading for $62.65 and his market cap is $42,608.79.
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The site makes its money by taking a 5 percent fee from people that trade stocks that acquired in an IPO (Initial Player Offering), while taking a 1 percent commission for shares bought and sold. Their initial calculations say that they can make at least $50 million if the site hits three million users.
Whether or not the site will succeed, I'm not sure (I'm certainly intrigued). But one thing I'm pretty sure of; these guys probably aren't going to get shutdown due to any legal issues.
OneSeason.com's founder Michael Sroka walked me through every tough question I asked. Will the SEC go after you? "We're a virtual goods marketplace with no market maker or specialist," Sroka said. "And we don't receive any proceeds from the sales of the virtual goods. We just provide a forum for shares to be bought or sold, serving as a hyperactive matching engine very much like eBay."
Sroka also said that his company makes it clear that this isn't about profitability; it's more about fun and entertainment. He said that each person can only transfer $2,500 real dollars into an account for any 12-month period.
Could this be defined as gambling? Sroka said trading virtual stock in players is much like fantasy sports, which is primarily based on skill than chance. This game also has no definable odds.
The final issue is using players names, which we already know when tied to statistics is a fact and is not subject to copyright law.
<SCRIPT>getCSS("20182390")</SCRIPT><LINK href="/default.ashx/id/20182390/" type=text/css rel=stylesheet><SCRIPT src="/js/survey.js"></SCRIPT><SCRIPT src="/apps/modules/survey/getdata.aspx?id=CNBC_SB_online_080102&retfmt=js"></SCRIPT><SCRIPT> if (window.CNBC_SB_online_080102) { CNBC_SB_online_080102.appWidth = 350; CNBC_SB_online_080102.appBG = "background-color:#FDFDFE";CNBC_SB_online_080102.HeaderIcon = "<img src=\"http://media.cnbc.com/i/CNBC/Components/Art/mini_peacock.gif\" border=\"0\" height=\"11\" width=\"17\" vspace=\"0\" align=\"absmiddle\" hspace=\"3\" />"; CNBC_SB_online_080102.appHeader = "Sports Biz Poll"; CNBC_SB_online_080102.sHedStyle = "background-image:url('http://media.cnbc.com/i/CNBC/Components/Art/common/header_bkg_blue.gif');background-color:#1E5399;color:#FFF;padding:1;"; CNBC_SB_online_080102.appDeck = "" ; CNBC_SB_online_080102.appFooter = ""; CNBC_SB_online_080102.sBodyFont = "color:#000000;" ; CNBC_SB_online_080102.copyMargin = 8 ; CNBC_SB_online_080102.copyBorder = "border:1px #CCD6DB solid; "; CNBC_SB_online_080102.sDisclaimer = "Not a scientific survey." ; DisplayLV(CNBC_SB_online_080102); }</SCRIPT><STYLE type=text/css> .appCNBC_SB_online_080102 { width:350px;background-color:#FDFDFE;font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 70%; font-weight: normal; line-height: 140%;color:#000000;} .hedCNBC_SB_online_080102 { font-weight: bold;text-transform:uppercase;background-image:url('http://media.cnbc.com/i/CNBC/Components/Art/common/header_bkg_blue.gif');background-color:#1E5399;color:#FFF;padding:1; } .deckCNBC_SB_online_080102 { font-weight: bold;color:#666;padding-top:10px; } .boxCNBC_SB_online_080102 { font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 70%; font-weight: normal; line-height: 140%;color:#000000;;border:1px #CCD6DB solid; ;font-size: 100%; } .subhedCNBC_SB_online_080102 { font-size: 14px; font-weight:bold;color:#CC0000;padding-top:8px; } .headlineCNBC_SB_online_080102 { font-weight:bold;padding:10px 0px 5px 0px;;}</STYLE><TABLE class=appCNBC_SB_online_080102 id=lv_CNBC_SB_online_080102 cellSpacing=0 cellPadding=0 width=350 background-color:#FDFDFE;><FORM name=fm_CNBC_SB_online_080102 action=/apps/modules/survey/vote.aspx method=post><INPUT type=hidden value=CNBC_SB_online_080102 name=LVname><INPUT type=hidden value=30AAE4 name=author> <TBODY><TR class=hedCNBC_SB_online_080102 vAlign=center><TD height=20>
Sports Biz Poll</TD><TD width=10><SPACER TYPE="BLOCK" WIDTH="1"></TD></TR><TR><TD colSpan=2><TABLE class=boxCNBC_SB_online_080102 cellSpacing=0 cellPadding=0><TBODY><TR><TD width=8><SPACER TYPE="BLOCK" WIDTH="1"></TD><TD class=headlineCNBC_SB_online_080102 colSpan=2>Do you think OneSeason is a viable business?</B></TD><TD width=8><SPACER TYPE="BLOCK" WIDTH="1"></TD></TR><TR><TD colSpan=4 height=2><SPACER TYPE="BLOCK" WIDTH="1"></TD></TR><TR vAlign=top><TD width=8><SPACER TYPE="BLOCK" WIDTH="1"></TD><TD width=14><INPUT type=radio value=1 name=Q1></TD><TD width=320>Yes</TD><TD width=8><SPACER TYPE="BLOCK" WIDTH="1"></TD></TR><TR><TD colSpan=4 height=2><SPACER TYPE="BLOCK" WIDTH="1"></TD></TR><TR vAlign=top><TD width=8><SPACER TYPE="BLOCK" WIDTH="1"></TD><TD width=14><INPUT type=radio value=2 name=Q1></TD><TD width=320>No</TD><TR><TD colSpan=4 height=20><SPACER TYPE="BLOCK" WIDTH="1"></TD></TR><TR><TD vAlign=top><SPACER TYPE="BLOCK" WIDTH="1"></TD><TD vAlign=top colSpan=2>
Vote to see results</TD><TD width=8>
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<TABLE class=appCNBC_SB_online_080102 id=res_CNBC_SB_online_080102 style="DISPLAY: none" cellSpacing=0 cellPadding=0 width=350 border=0 background-color:#FDFDFE;><TBODY><TR class=hedCNBC_SB_online_080102 vAlign=center><TD height=20>
Sports Biz Poll</TD></TR><TR><TD><TABLE class=boxCNBC_SB_online_080102 cellSpacing=0 cellPadding=0 width=350><TBODY><TR vAlign=top><TD width=8><SPACER TYPE="BLOCK" WIDTH="1"></TD><TD class=headlineCNBC_SB_online_080102 colSpan=2>Do you think OneSeason is a viable business?
* 792 responses</TD><TD width=8>
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<SPACER TYPE="BLOCK" WIDTH="1"></TD><TD width=340>Yes
78%
</TD></TR><TR><TD colSpan=2 height=4><SPACER TYPE="BLOCK" WIDTH="1"></TD></TR><TR vAlign=top><TD width=8><SPACER TYPE="BLOCK" WIDTH="1"></TD><TD width=340>No
22%
</TD><TR><TD colSpan=6>Not a scientific survey.
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As for the value of the players, Sroka says the value of their shares will not directly tied to stats, but since the value will be based on supply and demand anything that makes the player more or less relevant or popular in the public eye can factor into the price of the player stock.
If your portfolio isn't looking too good these days, maybe you should try a sportsfolio. Eli Manning (EMAN) is hitting the market in a couple hours.