i have two of the lower cost toshiba lcd's, they work great but they are far from amazing, but good enough for me no less. i paid 700 for 1080 40 inch for living room and i think around 400 for 32 inch in bedroom, bought em both 3 yrs ago...fwiw, every samsung i see looks much better, but i have no idea the difference in em and im not interested in learning since mine work fine for now