A full page add, in 10 magazines like maxim, fantasy football mags, casino player etc. that have ciculation up well into the hundreds of thousands, at every newstand IN EVERY STATE, IN EVERY CITY, IN THAT STATE. I'd hope to get more than 10 a day during FB season. Plus cold calling, and referals. I have guys constantly asking me to reccommend a sportsbook all the time at my work.