The NFL’s ratings took a knee Sunday night.
In the preliminary metered-market results, NBC Sports coverage of Sunday Night Football was down about 10 percent versus last year’s comparable matchup.
The Oakland Raiders vs. Washington Redskins game averaged an 11.6 rating, 20 share in metered-market households. That’s also down from the first two games of the season, last week’s Falcons vs. Packers game and Sept. 10’s Giants at Dallas game.
BUT the game was also a blowout. Viewership peaked during the second quarter and then dropped after Washington led 21-0 less than five minutes into third quarter.
The results come amid a day of sitting and kneeling protests by NFL players after President Trump’s attack on protesting players. But while one might easily assume fans switched off en masse because of all the controversy, these still-strong numbers plus the blowout factor don’t lend themselves to any clear conclusions.
This article was originally published on EW.com
In the preliminary metered-market results, NBC Sports coverage of Sunday Night Football was down about 10 percent versus last year’s comparable matchup.
The Oakland Raiders vs. Washington Redskins game averaged an 11.6 rating, 20 share in metered-market households. That’s also down from the first two games of the season, last week’s Falcons vs. Packers game and Sept. 10’s Giants at Dallas game.
BUT the game was also a blowout. Viewership peaked during the second quarter and then dropped after Washington led 21-0 less than five minutes into third quarter.
The results come amid a day of sitting and kneeling protests by NFL players after President Trump’s attack on protesting players. But while one might easily assume fans switched off en masse because of all the controversy, these still-strong numbers plus the blowout factor don’t lend themselves to any clear conclusions.
This article was originally published on EW.com