June 9, 2008
<!-- Article By Line --> BY NEIL HAYES
nhayes@suntimes.com
<!-- Article's First Paragraph --> <!-- BlogBurst ContentStart --> Mark Cuban gets his first peek under the Cubs' hood today.
The Dallas Mavericks owner and Internet billionaire is eagerly awaiting the ''book'' that will tell him precisely what Cubs owner Sam Zell is selling. The long-awaited financial details are expected to be sent to ownership groups pre-approved by Major League Baseball as early as today.
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<!-- BlogBurst ContentStart --> That's when the process really will begin. And that's when Cuban and Zell could learn that what they want out of a deal that will shape the future of the Cubs' venerable, ivy-covered franchise is a mere trifle compared to what baseball wants.
Cuban built a solid case for being an acceptable potential owner based on his forward-thinking and fan-friendly -- albeit somewhat controversial -- track record in the NBA. He likes to sit in the bleachers and drink beer. He responds to fans' e-mails. He's a bit of a radical, which can put off more conservative-thinking fellow owners.
In other words, think of Cuban as a modern-day everyman in the mold of ex-White Sox owner Bill Veeck, but more willing and able to outspend the competition.
He knows that his bid is a long shot, which is why he stumped Friday on WMVP-AM (1000). He said he must prove to baseball owners that he can ''add value beyond just my checkbook to not just the Cubs, to not just the city of Chicago, but also to Major League Baseball.'' He talked about a pro sports franchise being a public trust, about mending fences in the Wrigleyville community and ensuring that the surrounding neighborhood continues to benefit as a result of hosting the Cubs.
Cuban said all the right things, as if launching a campaign, which is precisely what he's doing -- trying to win votes among major-league owners whose fingerprints will be all over the Cubs' bill of sale, whether Zell chooses to believe it or not.
Zell, on the other hand, talked tough during an interview on CNBC in February. The Cubs' temporary owner predicted that baseball wouldn't play a prominent role in the sale of the Cubs. The Cubs and Wrigley Field were his assets, and potential bidders must deal with him and only him, he said.
Expect Bud Selig and his owners to call this billy goat's bluff.
Cuban and Zell are rich guys who are used to getting their own way. What Cuban seems to understand -- and what Zell does not seem to yet fully comprehend -- is that baseball owners are rich guys used to getting their own way, too, and they have something on their side that makes them a bigger wild card in this process than mavericks like Cuban and Zell.
It's called an antitrust exemption, and it means baseball's owners will have the ultimate say over who joins their exclusive club.
Before potential ownership groups can bid on the team, they must first be approved, which Zell concedes. What he has thus far failed to mention, at least publicly, is that once a formal offer is presented and accepted, three-fourths of the owners must vote to approve the sale.
Baseball suspended George Steinbrenner, baseball's most powerful owner, and Marge Schott. They turned Eddie DeBartolo away, forcing him to buy the San Francisco 49ers instead. They micromanaged the Red Sox sale, steering it to John Henry's group even though his wasn't the highest bid and therefore less money would go to charitable causes.
In the end, it may not matter what Zell wants or whether Cuban has kicked the tires. The Lords of Baseball will decide the future owner of the Cubs.
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