http://www.therx.com/nm/templates/article.asp?articleid=1111&zoneid=2
TOUCHING ON THE DELICATE SUBJECT OF BONUSES
TheRx.com
7/22/03 - Krackman
With football just around the corner, this is a great time to sign up or re-up with some different sports books and take advantage of their huge marketing campaigns to get customers.
Sports books have cut back on bonuses dramatically since Aces Gold went out of business. However, I do not agree that providing bonuses was the sole reason the company went under.
The book allowed all customers who ‘middle’ (and everyone else) to come in every Friday and make a no juice bet. They were also smacked around for seven figures on one single Friday after taking parlay bets.
Books entice people who send their hard earned dollars thousands of miles away by offering a percentage bonus. Of course, they also are looking for long standing relationships with the customer. I now have this kind of relationship with most of the books because of my initial contact when I signed up.
The percentage of a bonus varies, but 10 percent is usually the minimum. However, it is not unusual for places to give a one-time 25 percent bonus this time of year.
The books can do this so they don’t have to pay a fee to an agent for the credit player’s losses during the life of the account. The book also doesn’t risk the chance of not getting paid by the agent.
A 10 or 20 percent bonus rolled over five times is a very minuscule price for a sports book to pay for a post-up player. The more the player rolls over the account, the more that percentage dwindles. I have accounts that gave me a 20 percent bonus to sign up where I have already rolled over 50 times without taking a payout.
Sounds good right? So let's all open a sports book and live happily ever after.
No way! There are tons of costs that get thrown in the mix, including set up fees, advertising, payroll, T-1 lines, phones and computers, rent, charge-backs and much more. And that doesn’t even take into account dealing with the ‘sharp’ players.
All of this makes opening a sports book the last business I would want to start. But once you get established with a good customer base, you're home free. Let's see how many book owners rip me in the forums now.
One last note, I am all for guys in our forums, like ‘old friend,’ keeping us gamblers abreast of these sports books offering good bonuses
TOUCHING ON THE DELICATE SUBJECT OF BONUSES
TheRx.com
7/22/03 - Krackman
With football just around the corner, this is a great time to sign up or re-up with some different sports books and take advantage of their huge marketing campaigns to get customers.
Sports books have cut back on bonuses dramatically since Aces Gold went out of business. However, I do not agree that providing bonuses was the sole reason the company went under.
The book allowed all customers who ‘middle’ (and everyone else) to come in every Friday and make a no juice bet. They were also smacked around for seven figures on one single Friday after taking parlay bets.
Books entice people who send their hard earned dollars thousands of miles away by offering a percentage bonus. Of course, they also are looking for long standing relationships with the customer. I now have this kind of relationship with most of the books because of my initial contact when I signed up.
The percentage of a bonus varies, but 10 percent is usually the minimum. However, it is not unusual for places to give a one-time 25 percent bonus this time of year.
The books can do this so they don’t have to pay a fee to an agent for the credit player’s losses during the life of the account. The book also doesn’t risk the chance of not getting paid by the agent.
A 10 or 20 percent bonus rolled over five times is a very minuscule price for a sports book to pay for a post-up player. The more the player rolls over the account, the more that percentage dwindles. I have accounts that gave me a 20 percent bonus to sign up where I have already rolled over 50 times without taking a payout.
Sounds good right? So let's all open a sports book and live happily ever after.
No way! There are tons of costs that get thrown in the mix, including set up fees, advertising, payroll, T-1 lines, phones and computers, rent, charge-backs and much more. And that doesn’t even take into account dealing with the ‘sharp’ players.
All of this makes opening a sports book the last business I would want to start. But once you get established with a good customer base, you're home free. Let's see how many book owners rip me in the forums now.
One last note, I am all for guys in our forums, like ‘old friend,’ keeping us gamblers abreast of these sports books offering good bonuses
