Is the Spain basketball photo really offensive?

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Spanish basketball team poses for offensive picture

By Chris Chase
Updated: 4:43 p.m. EDT
Spain's Olympic basketball team posed for an advertisement prior to the Games which appears to show all its players slanting their eyes, a move that could offend its Olympic hosts in Beijing. The ads, for a Spanish courier company, appeared in the Spanish-language newspaper La Marca.
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As the uproar over the picture has grown today, more information about the advertising shot has come to light. The ad was sponsored by a Spanish courier company, Seur. Spain's team, ironically, also is sponsored by Li-Ning Footwear, a Chinese company founded by Li Ning, the final torchbearer who was hoisted along the top of Beijing National Stadium during the Olympic Opening Ceremony finale.
The Spanish-language paper El Mundo has a piece debating whether the ad was racist that basically calls out the British press for trying to smear Spain's good name. But they miss the point. Whether the picture was made in good fun is irrelevant. It was a ridiculous idea that was bound to upset a lot of people.
It's baffling that nobody involved in the picture -- from the photographers to the players -- even seemed to consider that this ad would be looked at negatively. Did it not occur to somebody that it might not be a good idea to mock an entire continent before the world's largest athletic competition that, by the way, happens to take place on that continent. Were they not aware of an invention called "the Internet" that allows pictures taken in Spain to be transmitted all over the world for the eyes of everyone?
And now that the inevitable controversy has hit, they're still defending themselves when a simple, "the ad was in poor taste, we apologize" would have sufficed. This story would be slowing down if the Spanish Basketball team had apologized immediately. Now it's just picking up steam.
The Organization of Chinese-Americans has released multiple statements condemning the picture. George Wu, deputy director of the group, said, "it is unfortunate that this type of imagery would rear its head during something that is supposed to be a time of world unity." Response in Beijing has been muted so far.
Madrid is thought to be one of the frontrunners to land the 2016 Summer Games (the site will be announced next year). Could this controversy hurt Spain's chances of landing another Olympics?
Interestingly, the Spanish basketball team took on China tonight, winning 85-75 in overtime. No word on whether Pau Gasol was on the receiving end of any elbows from Yao Ming. The Chinese crowd did have a message for the Spaniards though, booing vigorously during the game.
 

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Yes it's offensive, though I'm sure they didn't intend it to be.
 

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it's def not as bad after i found out the chinese t-shirt company hired them.

but the spain media dirrctor or whoever should be fired. maybe you'd get your team advertised by something slightly less risky in terms of something that could be found racist
 

We didn't lose the game; we just ran out of time
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to me its a silly joke, but i can see how Asians find it offensive.

How Pau Gasol went along with it when he is a big star is beyond me. Who is managing him Ron Artest?
 

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it's def not as bad after i found out the chinese t-shirt company hired them.

but the spain media dirrctor or whoever should be fired. maybe you'd get your team advertised by something slightly less risky in terms of something that could be found racist

You would never have a professional PR rep allow such a photo...
 

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to me its a silly joke, but i can see how Asians find it offensive.

How Pau Gasol went along with it when he is a big star is beyond me. Who is managing him Ron Artest?

Post of the Day.

Really a stupid idea. As Biggamer said, Pau Gasol obviously does not have functioning brain.
 

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Spain photo exposing NBA double standard?

By Adrian Wojnarowski, Yahoo! Sports 3 hours, 47 minutes ago
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BEIJING – When Jason Kidd logged into a laptop to see the Spaniards with his own eyes on Wednesday morning, the photo appeared just as described to him: Here were National Basketball Association players giggling like schoolgirls as they posed with fingers pressed against their temples in a squinty-eyed pre-Olympic salute to China.
Before long, Kidd considered the consequences had those giddy European faces been substituted with those of Team USA.
“We would’ve been already thrown out of the Olympics,” he told Yahoo! Sports. “At least, we wouldn’t have been able to come back to the U.S. …There would be suspensions.”

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And for his European peers, well, Kidd suggested, “They won’t do anything to them. It’s a double standard.”
For Spain, there are several NBA players, including the Lakers’ Pau Gasol and Toronto’s Jose Calderon, in this unnerving team photo. They wore Spanish uniforms and had the federation’s seal on the floor. It ran as a full-page advertisement in a Madrid newspaper, an advertisement for a national team sponsor. This wasn’t an impromptu shot, but a carefully calculated choice.
Gasol is too smart, too sophisticated, to have let this happen. After practice Wednesday, he suggested that he wasn’t troubled with the photo on the merits of longstanding racial implications as much as he thought it wasn’t funny. The sponsor pushed and pushed them to pose, he said. They broke him down.
“It was supposed to be a picture that inspired the Olympic spirit,” Gasol said.
And how’d that work out, Pau? Just imagine what would’ve happened had that explanation come out of the mouth of Carmelo Anthony? Here’s what would’ve happened: Stern would’ve been on the next plane to China to work the damage control.
The Spaniards made a deplorable circumstance worse with dense justifications and a sense that they had done nothing wrong and nothing offensive. When they were hemming and hawing, digging a deeper ditch, Kidd talked at Team USA’s practice. He was curious how the Spanish players were spinning this.
“They have some explaining to do,” he said. “They’ll come up with something good.”
Gasol and Calderon aren’t just accountable to Spain on this Olympic stage but the global corporate entity that pays them more than $130 million in pro contracts. The NBA could’ve delivered a ready rebuke on Wednesday and there was none.
They’ll dock you $50,000 for ripping an incompetent official, but you can get a pass on an orchestrated racial slur? Gasol is kidding himself to say that he was pushed into it. Do you think Kobe Bryant would’ve been pressured to pose this way? LeBron James? Gasol is a serious, sensitive player with the prestige and clout for Spain to step up and say: Forget it, fellas. This isn’t happening. Only he didn’t.
As much as anything, this episode feeds a prevailing feeling among African-American NBA players that they’re the constant scapegoats for whatever issues – real or perceived – plague the sport. Without the public demanding a pound of accountability for European players, do they get a pass?
“The simple question is, ‘Would Stern and the league hold the American players accountable?’ And I think the answer to that is yes,” one NBA general manager said. “So why wouldn’t he hold the ‘other’ NBA players accountable – unless the rules only apply to the American players.”
So far, there’s nothing out of the league office. Rest assured, unless there’s an outcry over that photo, the NBA will wish this story away. Maybe the league will even issue a mild rebuke. It won’t be enough. Maybe this doesn’t rise to a suspension, but there should be significant fines and a bold condemnation. There needs to be a message delivered to NBA players everywhere: When you earn your money with us, you are always on the clock. Kidd, Kobe and LeBron understand it. It’s time the rest of the league does, too.
As some suggest he’ll do, Stern can’t dismiss this as the business of a federation team. These are NBA players returning to NBA cities this year. Never mind the host country and millions of fans here, but consider the Asian-American season ticket holders in cosmopolitan cities such as Toronto and Los Angeles. One of the reasons the New Jersey Nets traded for Yi Jianlian was to market him to a large Asian-American base in Metropolitan New York.
The NBA is a global league, so understand: Whatever the summer uniform, it’s the players who are forever representing the logo. The idea that Stern shouldn’t act on this behavior because it falls under FIBA and Spanish rule is ridiculous.
“We could say that too, but at the end of day, we are still representing the NBA,” Kidd said. “No matter if we’re saying (the actions) have nothing to do with it. At the end of day, we have to go back home, and our jobs are there.”
Stern is walking a slippery slope here, balancing relationships and partnerships in China and Europe. Already, there are jealousies developing in Europe over the way Stern is fawning over the Chinese market. Some European teams have told American marketers and agents that they’ve felt neglected in Stern’s wanderlust for Asia. FIBA is the governing body for European basketball and they’ve already dismissed this as a non-issue. That’s FIBA’s right, but the NBA has a different responsibility here. It has to take the higher ground.
“It would start an international riot if we did it, but they aren’t us,” an Eastern Conference executive said. “It’s low-rent stuff, but FIBA won’t do squat, so (the) NBA would show them up with any punitive action. I would be shocked if the NBA does any more than condemn (the) action.”
These Games have been a fascinating illustration in the complexities of the NBA’s globalization. The Americans have been treated like rock stars in China. Team USA has handled everything with grace and good humor. After too many trips overseas when this wasn’t the case for America’s national team, it sure is now.
Yes, there are different attitudes in the world, different sensibilities in Europe and North America. But for the NBA, there can be just one set of right and wrong. There should be only a strong voice and strong action now. No one should have to call for accountability from the Spaniards – the way that they would for Americans. Once and for all, David Stern has to be clear that there aren’t rules and responsibilities for different athletes, and different backgrounds – just those for an NBA player.
Adrian Wojnarowski is the NBA columnist for Yahoo! Sports. Send Adrian a question or comment for potential use in a future column or webcast.
 

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have to agree with kidd.
is what spain did reprehensible? nah. its not that big a deal.
but if members of the american team did that, people would be in such a ridiculous uproar it wouldnt even be funny.
 

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have to agree with kidd.
is what spain did reprehensible? nah. its not that big a deal.
but if members of the american team did that, people would be in such a ridiculous uproar it wouldnt even be funny.

Yea b/c there are millions of asian living in the US. Let the spain gov deal with there own issue...
 

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not sure what ya mean dirty.


Meaning since there are millions of Asian Americans I could see them making a fuss about it in the States and causing a big controversy. I am not sure how many Asian living in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:country-region w:st="on"><st1:place w:st="on">Spain</st1:place></st1:country-region> but it has to be much less so I am guessing peps there would not make a big deal since there less people to respond. Regardless, the Olympic committee in Spain should deal with it...<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
<o:p></o:p>
Also, US is all about making an example of how to "act" to the rest of the world. So can see this being much bigger issue if the <st1:country-region w:st="on"><st1:place w:st="on">US</st1:place></st1:country-region> team did it... <o:p></o:p>
 

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If a Chinese team was coming to the States for an exhibition basketball game vs an NBA team and a promo photo was taken of the team in China before they travelled of them with painted black faces holding KFC boxes and grape soda would anybody be offended?
 

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I don't think it's anything other than a joke, but I also don't think racist jokes should be taken that seriously.

I'm in the minority though with that, and would be smart enough not to take part in that picture though.
 

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just grown men having fun playing a kids game. why is everyone so god damn serious all the time?
 

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Are you serious?

just grown men having fun playing a kids game. why is everyone so god damn serious all the time?

What happens if it becomes "just kids having fun playing a grown man's game"? Ever been the target of a hate crime? Things like what they did may start off as "harmless fun" but add some immature teenagers, some alcohol, and some victims and what you have an incident that ends up on the news where someone gets hurt.

You're entitled to your opinion, I'm just surprised people think this whole thing isn't a big deal. These are athlete's representing their country at an international event meant at bringing the world together, not some middle schoolers on a playground.
 

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US team traveling to Mexico holding up a bag of oranges or flowers for sale? Or the Chinese team traveling to the US painting their faces black and marking big lips?

C'mon ignorants. Fuck yea it's offensive.
 

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