Absolutely. I think the officating has alot to do with this as well. Although quite a few games there have been questionable calls, it isn't as atrocious as it once was, and thus more entertaining IMO.
Bulls/Celts was great. Other two were good series. Much of the Playoffs are about trash-talking, bitch slapping, and coaches whining about the refs. Really ruins it for me. Oh, and the ESPN Hype Factor of everything LeBron .