I think its retarded. The coin toss is like 52% to the winner, big freaking deal. No need to ruin football with this "lets take turns" pussy bullshit.
I'm also not a big fan of ties in football (NFL). I say play sudden death (like the first overtime) until someone wins.
Since ties occur at the rate of 1 every 5 years, that would mean that a game that made it to the end of 2OT would come along every 25 years. It would make it to the end of triple OT around once every 125 years. At those odds, I think it would be a blast to watch a triple OT football game on the once in a lifetime chance it happened.