Who's audience is 50% women? Lavar Balls audience? Even if they did have a womens shoe or womens clothing what woman would want to wear "Big Baller Brand" ? The point is, it is not suppose to cater to women. Just like how Victoria Secret is not suppose to cater to men. When all the women were spending big money on gucci, the men were like we got big money we want to spend. And Gucci made gear for men. It's the demand and Lavar knows damn well that there is no demand for his brand from women. Why even try to expand that direction when you know it's not at that point yet. Expanding too early is how you lose peoples attention. Lavar Ball is a genius imo, but I can see how people and why people hate him. It is easy to mix up his intentions but if you hear him talk most of what he has to say is legit. Besides the jordan crap.
Why are you so clueless always about everything?
The U.S. population is roughly 51% women. You honestly think it's a good marketing strategy to alienate 51% of the population? Not only do you want women to buy your brand for women but you want them to but it for their husbands, kids, family members etc.
Why the fuck would you cut out 51% of your potential buyers? Does Nike, Under Armour, Adidas all do that? Fuck no they don't.
Victoria Secret doesn't cater to men? You mean, they don't cater to men with their men's cologne and campaigns aimed at getting men into their store to buy for their women? Seriously?
LaVar Ball is a genius? Now you've really lost me.
I have a feeling 75% of this forum knows more about this topic than you after reading what you just posted.