its amazing the money it brings in...
when i lived in Lakeland, FL, i worked at a hotel, when the Superbowl came to Tampa....Now Lakeland is about 30 minutes from Tampa, and Tampa has a ton of hotels, as does Sarasota, and Clearwater, both closer..
The hotel i worked at back then (early 90's), our rooms were 39.95, and 49.95 for the upgraded rooms...was a mid-class Quality Inn....For the week of the Superbowl, our rooms went for 169.95, and 199.95 for upgrade, with a minimum stay of 3 days, and paid in advance, no c/c holds, had to be billed to hold room, and we were sold out 4 months before the superbowl....
was amazing.....
These rooms are sold out before anyone knows who is in the game...So it isn't "local" fans taking them, just superbowl fans....
Was amazing....