Is happening across the board and our industry needs to be ready to jump in: "Many brands are seeing that mobile is a vital, unique channel and not just a smaller desktop Web. Big brands are now adopting mobile Web strategies, but we still have a long way to go, given the ubiquity of mobile phones compared to computers,” said Trey Harvin, CEO of dotMobi. “A recent Morgan Stanley report noted that the ‘mobile internet is ramping faster than desktop internet did and will be bigger than most think’. Businesses of all sizes need to prepare for the change in how people will access content by embracing the mobile Web and .mobi domains”