I think that everyone loses interest as the season goes on
Meaning, a die-hard fan will come out of the lock-out being a season ticket holder.
Meaning, a season ticket holder will come out of the lock-out with a half-season package.
Meaning, a half-season guy fan will start buying single game tickets.
Single game guys will watch on TV
People who never went to games and just watched it on TV will just have more sex.
In the end, whatever the NHL loses in revenue, Trojan condoms will make in sales.
(Is that what you were asking about when you mentioned "screw"?)