It sure seems that way, as we are seeing more and more offering the reduced rates....Props to Pinnacle for leading the way, and still the best overall book, voted by Rx Readers Poll earlier this year....
Not really. A lot of BOOKS have no need to lower the juice, they cater to the PUBLIC, and 9 out of 10 wouldnt even know what reduced juice was. JMHO.........
Reduced juice is going to be the standard and Pinnacle started the trend.
Just my opinion but see this as I do any capitalist sector - when the competition is able to offer a lower price you need to offer more value or match the price or sayonnara.
I believe the answer is YES. Since others have followed suit, it puts even more "pressure" on the other elite sports books to do likewise or come up with something original and attractive to compete for volume...
Unless myself and several others are an exception you are going to have to reduce juice or give other incentives such as Free Half Points in College Hoops- hint hint,or loss the meager business we give you.
Just Healthy competition.......and that's GOOD for the industry.
Pinnacle is a LEADER and the books lowering their Vig this week are just FOLLOWERS.
Time will tell if the other Copy-Cat books jumping on the Low Vig bandwagon this week will survive, or know WTF they are doing by lowering their vig. LOL
I don't think lower vig will make or break the books, most of them will do it just to get more people onto their net betting platforms. If that is the case then its not going to make a huge difference in their risk, it will just lower their costs in the long run and they simply pass some of that along to their bettors with lower vig.
not to say all books have folowed pinnacle, but they certainly have affected the marketing strategy with vig so that others are paying attention to them.