They are not new, probably in business 5+ years.
Lower roller book, I've seen some complaints, but I think they acceptable enough for under $200 players.
Some guy supposedly won a $150k parlay there....which will take like a year to collect with their withdrawal limits.
I wouldn't play there again, but if they have some soft lines then the risk vs. reward scenario kicks in. It's a decent Iceman book to have as an out....probably not so good for a more typical gambler, certainly not for big players.
5dimes is the best book for most here and Matchbook. Those two outs would fill the needs of most here the best.