Am I wrong or does this just become a self fulfilling prophecy? People are afraid to try a new book because they may go under but the lack of people willing to give them a chance is what causes them to go under. Correct me if I'm wrong, are there any other reasons books go under? Bad management? Shady spending?
Bad management will do it.
Most new books fail because of a lack of start-up capital. Its much harder now with a Neteller lacking.
Books need to lure customers away from places like CRIS and Greek.... they then offer huge bonuses... don't make money doing it. Past failures make it harder for a new book to succeed.
No reason to stay at a Lazerwager once you get the bonus, and cash out, or lose... unless you get another too big bonus to re-up.
New books need to have money to lose in their 1st year, lots of it.
You can try what VV is doing ( low vig), then compete with Pinny,5D, Betonline, etc. That model needs a lot of money behind it. Mansion had more money than anybody, didn't really take off, but paid everybody no problem with a billionaire backing it.
Too many start with under a million, like Panam, and try -105.
I know little of VV, but they will need customers and volume in order to succeed.
It's tough to start a new book, you need something nobody else has. CRIS has its place with early lines and big bets, same for Greek. 5D for low juice and variety, and Pinny if you can use them. Then there are Matchbook and Betfair, if you can use them. Credit shops also available to many.
What can you start , that isn't already there ?