I am not a big Run Bull fan but...
The Austrian company has agreed to pay more than $13 million to consumers over claims it misled the public through advertising that "Red Bull gives you wings."
About half of that sum will be placed into an escrow account within seven days, according to beverage trade publication BevNet. The remainder will be paid at a still-undetermined date.
Assertions of increased performance, concentration and reaction speed were argued in the suit to be false. It was also claimed the brand's vast online, print, television and radio ad campaign was a blatant lie.
"Such deceptive conduct and practices mean that [Red Bull's] advertising and marketing is not just 'puffery,' but is instead deceptive and fraudulent and is therefore actionable," said the suit.
Each person making claims against the settlement is entitled to a cool $10 or $15 worth of Red Bull products.
No proof of purchase is necessary to get in on the action. Click here to claim your share of the caffeine-addled pie.
The Austrian company has agreed to pay more than $13 million to consumers over claims it misled the public through advertising that "Red Bull gives you wings."
About half of that sum will be placed into an escrow account within seven days, according to beverage trade publication BevNet. The remainder will be paid at a still-undetermined date.
Assertions of increased performance, concentration and reaction speed were argued in the suit to be false. It was also claimed the brand's vast online, print, television and radio ad campaign was a blatant lie.
"Such deceptive conduct and practices mean that [Red Bull's] advertising and marketing is not just 'puffery,' but is instead deceptive and fraudulent and is therefore actionable," said the suit.
Each person making claims against the settlement is entitled to a cool $10 or $15 worth of Red Bull products.
No proof of purchase is necessary to get in on the action. Click here to claim your share of the caffeine-addled pie.
