Do the major sports books out here have contingency plans to immediately use their brands and their systems to try and capitalize on if online gambling were to be legalized?
I think that question should be broken up into two categories. Are the sports books part of an existing property, as in a physical casino? The second category is going to be two companies in particular — Cantor and William Hill. These are sports book-first companies that come in and do a turnkey deal where they run the book for a given casino company.
For those two firms, it really needs to be much more of a profit center. My sense from talking to guys, both in the industry and from those companies, is the idea of legalization of online gambling is something that they anticipate and think will result in a huge payday for them.
The books who are more about serving as amenities for their properties are more about, ‘Let’s not lose too much on any one game, let’s make a little bit if we can.’ My guess is that most of them will be a little bit behind adapting to the legalization — if it happens — than the books whose profit priority is sports books and betting.